World of Oils is a new skincare brand by Beautyologie’s founder, Robin Doyle, whose passion for clean and fair-trade ingredients inspired her to launch her latest venture. With a range featuring six different products, each offering was carefully selected to address specific skincare needs.
In addition to fair-trade sourcing, World of Oils is a member of PACT Collective and 1% for the Planet, a commitment that’s clearly reflected in the packaging design. The metal bottles have a retro flip lid and are recyclable, a choice that lends the packaging a vintage sensibility and an old-school charm that stands out in the skincare category.
Branding and packaging were designed in-house by World of Oils, and the brand partnered with artist Ben Giles for the can labels. Sourced from various parts of the world, including India, Morocco, Turkiye, and Chile, each label features vibrant and dynamic illustrations set within a giant drop of oil on the front. The illustrations transport the viewer to the sources of the oils, giving the packaging a display-worthy presentation.
