C.H. Guenther and Pioneer, a trusted name in American kitchens since 1851, are unveiling a fresh new look for the brand’s gravies, seasonings and convenience mixes. The redesigned packaging makes it easier than ever for consumers to identify and use their favorite mixes, while staying true to Pioneer’s long-standing tradition of bringing comforting, homemade meals to the table every day.
The redesign emphasizes ease, versatility, and shelf appeal, while preserving the brand’s deep-rooted heritage and mission of making comfort food simple and accessible.
Keeping comfort close with a familiar, nostalgic look, the updated packaging introduces bold details and a clean, easy-to-read layout. With full meal imagery, simple instructions and recipe ideas, the new design carries forward the convenience and comforting meals shoppers have always loved.
“Packaging is often the first way we connect with consumers, so we wanted to ensure Pioneer’s long-standing message of trust, tradition and comfort shines through,” said Svetlana Markova, Director of Category Marketing at C.H. Guenther. “The refreshed look honors Pioneer’s heritage while modernizing the experience for today’s home cooks. For us, it’s always about keeping comfort close—right in the pantry.”
The nationwide rollout begins this holiday season. With the same trusted mixes inside, Pioneer helps make classic comfort foods easier than ever to prepare, from everyday meals to festive holidays spreads.
The new design, appearing first across Pioneer’s gravy and seasoning mixes, will expand to baking mixes, pancake mixes, cornmeal, and flour packaging nationwide through 2026. To learn more about Pioneer, visit www.pioneerbrand.com.
