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Veterans in Packaging: Troy Couron, National Accounts Sales Manager, West, for Texwrap

Veterans in Packaging: Troy Couron, National Accounts Sales Manager, West, for Texwrap


Image courtesy of Troy Couron

PS: Could you tell us a little bit about your military background and what inspired you to serve our country in that capacity?

TC: Being a young kid from Nebraska, there was not a lot of opportunity there, especially if you didn’t go to college, which I didn’t do. My Dad was a WWII and Korean War veteran, so I wanted to serve my Country. I did 23 years in the Marine Corps (December 1984 – January 2008), highlights of which are as follows:

  1. Marine Security Guard in Manila, Philippines, Warsaw, Poland, and Bonn Germany.
  2. I laid a wreath with President George Bush Sr., in 1989 at a memorial in Warsaw where the Jews and others were loaded on the trains to the Nazi death camps.
  3. I was a Drill Instructor and trained Marine Recruits from 1999-2001.
  4. I served in Iraq (three tours) in the following campaigns – Operation Enduring Freedom (U.S. response to the 9/11 attacks of 2001), Operation Iraqi Freedom (2003), and Operation Phantom Fury (a battle within Operation Iraqi Freedom).
  5. I was with 1st Battalion, 11th Marines, Bravo Battery in the first war, which was an artillery unit, and we went all the way to Baghdad, Iraq, and liberated the city.
  6. My second tour was in the battle of Fallujah where I participated in Operation Phantom Fury, which was the bloodiest battle of the Iraq war for America, where we had 107 killed and 613 severely wounded. I was with Regimental Combat Team 1, an infantry division, and I was in charge of the largest company in combat at that time, which was almost 1500 Marines.
  7. My third tour I was assigned as the SgtMaj for HMLA-369 – “The Gunfighters” – which was a Cobra and Huey squadron. Here I was the senior Marine in charge of my unit, and I was a door gunner on a UH-1N Huey helicopter.

PS: What led to your decision to go into packaging?

TC: I was looking for a job when I got out of the Marine Corps in 2008. I had called the base SgtMaj to see what civilian jobs he had coming across his desk. He told me about a retired aircraft maintenance tech for the Marines who was working as a production manager at Accutek in Vista, CA, and really enjoyed his position there. He was looking for other Marines with similar backgrounds to apply.

I went for an interview and had no idea about a packaging company at that time. I searched the internet and saw that Accutek manufactured inline systems – mostly filler, cappers and labelers. After being there awhile, I realized that I got into a very cool field and something I enjoyed.

I ended up moving over to Texwrap in 2020, where I currently serve as the National Accounts Sales Manager. Texwrap is a leader in the design and manufacture of fully automated systems for shrink wrapping and bagging and based in Washington, Missouri.

I love finding a problem, selling our solution, and then seeing our customers turn a profit after we install our equipment. I have never looked back really; however, I never forgot where I came from either. Just recently at the Pack Expo Las Vegas show, I made my way over to the Accutek booth to speak to the owners who are still there – Darren and Drew Chocholek. I thanked them for giving me my start and the tools to be a successful salesman in this industry today!

PS: What specific training did you receive that tie into your current position at Texwrap?

TC: My last tour in the Marine Corps I was assigned as the SgtMaj for the 8th Marine Corps District, in Albuquerque, New Mexico. This is where I learned how to sell. I was basically a senior Marine and supporting the efforts of my recruiters and oversaw the entire State of New Mexico for recruiting efforts for the Marine Corps.

PS: What are some of the unique skills and perspectives that military veterans can bring to the work environment?

TC: I would say first and foremost is our ability to work long hours, under a lot of stress and always focused on “making mission”. Another great trait or saying in the Corps was – “Do the right thing, in the right way, for the right reasons” – something I have always kept with me.

PS: What advice would you give to military veterans thinking about entering the packaging industry?

TC: Join as soon as possible! It has been a great second career for me and has been a part of my life since leaving the Corps! I’ve been in packaging now for 18 years.



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