Mondelēz International’s Ritz brand is gearing up for a return to the Big Game in 2026. This year, the brand is introducing its first-ever limited-edition football-shaped cracker. Consumers can find the new limited-edition crackers on store shelves beginning on Monday, December 1.
Additionally, Ritz announced that it will be returning for the second year in a row with a 30-second Big Game commercial, airing during the third quarter. This will mark the third consecutive year that a Mondelēz International snack brand will make an ad-break appearance.
Ritz made its first run at the Big Game in February 2025, debuting a spot that introduced the Ritz Salty Club. The ad celebrated the cracker’s signature salty bite set against the backdrop of the Salt Flats in Utah. This year, the brand is turning up the flavor and buzz with a refreshed creative direction, it says.
“For over 90 years, the Ritz Brand has brought connection to family tables,” says Steven Saenen, category president, savory snacking. “Although we’re immensely proud of this legacy, we’re equally committed to delivering on cultural impact and relevancy for this iconic brand. Returning to one of the world’s biggest advertising stages allows us to make a bold statement about what’s next. We introduced the world to the Ritz Salty Club in 2025 and, in 2026, our salty Big Game commercial will set the play for more game-changing things to come from the Ritz Brand.”
Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
