US-based manufacturer of sustainable, compostable moulded fibre packaging Genera has named Asem Mokaddem as its new chief financial officer (CFO).
Mokaddem assumes the new responsibility with immediate effect.
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He brings more than 20 years of senior finance experience covering investment banking, corporate development and manufacturing operations.
Mokaddem stated: “I’m excited to join Genera and help advance its mission of delivering sustainable, fibre-based packaging solutions that create lasting value.
“I’m passionate about advancing an industry that leads sustainability and promotes environmental stewardship but also drives economic growth, supports local farmers, and reinforces the strength of American manufacturing.”
He joins Genera after holding the roles of president and previously CFO at Tellus Products, a producer of sustainable moulded fibre items.
Earlier in his career, Mokaddem held executive positions at Rabobank and Macquarie Capital, where he provided advisory services to Fortune 500 companies in the paper, packaging and forest products industries.
He has also served in senior roles at Sonoco Products Company, Shell and Lehman Brothers.
Genera CEO Ben Mascarello added: “We are incredibly excited to welcome Asem to the Genera leadership team! His knowledge of the moulded fibre industry will be extremely valuable to the business as we continue to grow the business.
“His experience and relationships in the finance community will also help us navigate the next phase of Genera’s development.”
Genera, headquartered in Vonore, Tennessee, operates as a vertically integrated producer of plant-based moulded fibre.
The company works with local farmers to cultivate regenerative grasses that are converted into commercially compostable foodservice and consumer packaging, following what it describes as a circular “farm-to-compost” model.
In 2025, Genera completed a $340m expansion of its manufacturing site in Vonore.
