Inspired by Jamie Foxx’s style and designed by Charmaine Choi, BSB Whiskey’s new matte black bottle features a letterman jacket-style patch and glow-in-the-dark elements, blending class and playfulness.
“Working with the team at WES Brands, they wanted an updated look for BSB Whiskey. Inspired by Jamie Foxx’s style and playfulness, the new all-matte black bottle with a letterman jacket-style patch is classy and bold. Jamie Foxx – the Creative Director made decisions quickly while adding great ideas such as making the logo glow-in-the-dark for bottle service. Jamie Foxx wanted to bring fun to this category with a sippable whiskey. The new package design is approachable by evoking curiosity through the tactile printing contrasted with the matte black bottle and the glow-in-the-dark label.”
– Charmaine Choi
