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Espina Studio Elevates a Beloved Mexican Snack With Charming New Identity For Danchos

Espina Studio Elevates a Beloved Mexican Snack With Charming New Identity For Danchos


  • Guadalajara’s favorite corn chip brand, Danchos, gets a redesign worthy of the beloved chips
  • The redesign harnesses the sun-shape and corn yellow color of the Danchos themselves to set a warm, timeless, yet playful tone

There’s just something about a corn chip that hits the spot, no matter the occasion. No-frills but craveable, satisfying but not too filling, tasty but simple, a corn chip is the perfect snack for most of life’s moments. Danchos has been a mainstay in the corn chip category since 1983, and recently got a modern brand update courtesy of Espina Studio.



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