- OH BELLY’s design by Le Studio Citron uses color, typography, and stripes to stand out in the crowded gut healthy beverage category
- Retro awning inspired patterns and an oversized wordmark create instant shelf recognition without fruit imagery
- Sorbet bright colors and clean modular copy keep the cans cheerful, readable, and easy to shop
In a sea of gut-healthy beverages that blur together, OH BELLY is one that puts an aesthetic pep in your step from across the aisle. Le studio citron went for a mix of retro energy and modern simplicity, where color, typography, and pattern become the main storytelling tools. The vertical stripes are meant to evoke vintage awnings and old soda shop graphics, instantly putting the brand in vacation mode.
A giant condensed wordmark wraps the can, while the smaller copy is clean and legible. The palette is joyful, with sorbet pinks, citrus greens, and seaside blues, all without a single fruit photo. It is cheerful, but never desperate for attention, which is exactly why it works.
