- Kulturhaus’s can design by Play uses a matte black base with high-contrast abstract graphics
- Clean, utilitarian typography keeps the layout restrained and gallery-like
- A minimal, art-forward approach sets it apart from typical busy craft beer labels
This is a craft beer can that looks like it embraces art and design more than the typical brand.
Kulturhaus’s packaging, designed by Play, trades the usual hop-heavy chaos for minimalism. The typography is clean and utilitarian, while the matte black base makes the red, blue, and white shapes pop with crisp contrast. The abstract symbols look like folk motifs without becoming literal or overdone storytelling. The craft beer space is typically addicted to cartoons and clutter, but this one is sharp and minimal.
