- CCXC London Dry Gin features industrial inspired packaging designed by Papanapa
- Raw ink textures, stamp graphics, and utilitarian typography replace typical premium gin aesthetics
- A black and white, workshop driven design that stands out in the crowded craft spirits category
Gin rarely looks like it just rolled out of a garage, and that is exactly why CCXC stops you in your tracks.
For CCXC London Dry Gin, Papanapa rejected the usual cues of refinement and instead drew from the language of industrial tools and workshops. The label layers grainy black ink textures, distressed marks, and imperfect stamp graphics over a stark white label. Meanwhile, the typography is direct, with compact sans-serif lettering and ingredient lists that mirror the style of technical manuals rather than cocktail menus.
