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Futura Gorgeously Weaves Mexican Heritage and the History of Corn Into Lila Molino’s Identity

Futura Gorgeously Weaves Mexican Heritage and the History of Corn Into Lila Molino’s Identity


Futura Creative Studio designed the brand identity for Lila Molino, a Mexican taqueria in Qatar, combining traditional Mexican heritage with modern design. The core of the branding features custom illustrations that narrate the tale of corn as well as a ceramic-inspired color palette.

Futura’s design also blends the pre-Columbian legacy and Catholic tradition, with an engraving of corn husks inspired by the Virgin of Guadalupe at the heart of the logo.



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