Beiersdorf and Ball Corporation have completed the shift of the former’s European aerosol cans to 100% post-consumer recycled aluminium.
The change, which started as a pilot project in 2024, was expanded across the region last year.
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Various NIVEA MEN deodorant sprays and selected 8×4 sprays are currently being packaged in these recycled aluminium cans.
Beiersdorf reports that the transition is expected to cut emissions from its aluminium packaging.
Beiersdorf R&D global packaging development Kelvin Oecksler said: “This is more than a packaging innovation – it’s a bold step toward true circularity and fully supporting our sustainability agenda.
“We want to reach net zero by 2045, and for this, we must embed solutions that are a true win, not only for our planet, but also for our consumers and our business. Our strategic cooperation with Ball delivers very well into that.”
Both companies stated that this move supports their efforts towards more climate-conscious design and responsible business practices.
Ball Corporation commercial, personal and home care vice-president Victoria Marletta said: “This achievement reflects our belief in the infinite potential of aluminium to drive a world free from waste. It’s proof that sustainability and commercial success can go hand in hand, and it supports our global commitment to reduce absolute emissions by 55% by 2030.”
Ball Corporation noted that the project illustrates the potential for using fully recycled materials in large-scale packaging operations.
