- Pedavena unveils a modern packaging redesign by Auge Design
- Gothic typography and alpine green and gold refresh the historic brand
- Simplified system connects mountain heritage with contemporary outdoor culture
Sometimes a redesign completely changes how you see a brand.
With Pedavena’s new packaging, Auge Design takes the historic Italian brewery founded in 1897 and reframes it for a generation that views the mountains as a lifestyle. The previous design leaned heavily on ornate crests and dense elements, while the after strips everything back to a confident wordmark set in a Gothic-inspired typeface. The rich alpine green and gold palette draws directly from the Dolomites landscape.
