- Good Boy & Co leans into playful indulgence with packaging inspired by dog treats and mischief.
- Nabi Studio brings personality through chunky typography and a signature dachshund illustration.
Who doesn’t love a treat that leans into a little mischief while still looking thoughtfully designed? I know I love it. For Good Boy & Co, Nabi Studio creates a playful packaging design inspired by dog treats, with chunky typography and a stretched dachshund illustration that runs across the boxes like a signature. The warm browns and soft blues nod to both bakery tones and pet product cues, striking a balance that feels just the right amount of unexpected.
Indulgence has been turned into a wink, positioning the cookies as a cheeky reward rather than a serious luxury. It feels self-aware and in step with a new wave of brands embracing humor and personality in design.
