With Brazil importing great wines from Chile and Argentina and also producing some great wines of its own, Packaging Strategies sees a solution for selling wine alongside beer during Carnaval.
More recently, Butter Wines announced the release of its ButterLight Chardonnay in cans. That story can be found here.
Also, it was just in January that we published a feature story on beer, wine and spirits packaging. That story looked at recycle-ready, bag-in-box packaging for wine from SIG and also looked at Packamama’s wine bottles, which are 1) lighter than traditional glass bottles, 2) shatterproof, and 3) fully recyclable through existing systems. That story can be found here.
Future Market Insights reports that South America — especially Brazil and Argentina — is witnessing a growing canned wine market, noting a 2024 valuation for the region of nearly US$190 million, driven by younger consumers seeking affordable options.
It will be interesting to see if, sometime down the road, the refreshment vendors lining Brazil’s Carnaval routes expand their offerings beyond cans of Brahma beer and guarana to cans of wine, along with other wine packaging formats that don’t pose a hazard to revelers.
Brad Addington
Chief Editor, Packaging Strategies
(248) 227-4727
addingtonb@bnpmedia.com
