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Don’t Call it Design Oatmeal: Kreatures Of Comfort’s Overnight Oats Goes All-In On Type

Don’t Call it Design Oatmeal: Kreatures Of Comfort’s Overnight Oats Goes All-In On Type


  • Kreatures of Comfort’s Meal One overnight oats packaging design is text-heavy and brightly colored, and it’s absent elements typical of the category, like bowls full of oatmeal.
  • Young Jerks used this wall of text approach to highlight the nutritional information for Meal One’s high-protein oatmeal.

Breakfast is often described as being the most important meal of the day. It stands to reason, then, that it should be filling and nutritious, setting you up for a productive morning until the inevitable hunger pangs of lunch take over.

Kreatures of Comfort’s Meal One are high-protein overnight oats that contain 30 grams of plant-based protein, with no gluten or added sugar, Vitamin D3, Omega-3s
, and gut-friendly pre and probiotics. Meal One oats come in individual pouches, are mixed with nut milk, refrigerated overnight, and ready to eat in the morning.



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