- Budweiser celebrates 40 years as sponsor of FIFA’s World Cup in 2026.
- To commemorate its long-standing support of soccer’s biggest tournament, Budweiser has released JRK-designed anniversary packaging inspired by every World Cup since Mexico ’86.
One of sports’ biggest tournaments, the FIFA World Cup, is coming to North America this summer, even if players and fans from at least five countries might not make it without paying a $15,000 visa bond. Moreover, while Iran has qualified for the tournament, its participation is, to say the least, uncertain.
But none of that has stopped sponsor Budweiser from dropping specially designed aluminum cans and bottles ahead of the 2026 World Cup.
