Sipping a Diet Coke is an accessory that simply never goes out of style. And the marketing folks over at Disney know this full well, leveraging the iconically chic beverage in a new promotional campaign for the highly anticipated The Devil Wears Prada 2, hitting cinemas on May 1.
From Tátil Design, the campaign centers a limited-edition Diet Coke can design featuring The Devil Wears Prada 2 title reworked in signature Coke style. The movie’s famous red stiletto with the unmistakable devil pitchfork heel stomps prominently across the front of the can, framing the movie title just below the Diet Coke brand name.
