product design

Color Does All The Talking For Crumb
Color Does All The Talking For Crumb
Barbara RuckerMay 20, 2026

Crumb’s color-coded body care line proves a great hue system and rounded matte forms…

Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Tavern’s RTD Hyper Blast is Fueled By Vintage Jet Skiing
Barbara RuckerMay 18, 2026

Hyper Blast is a new caffeinated and malt-flavored beverage created by the Brooklyn-based agency…

The Dieline’s Best of April 2026
The Dieline’s Best of April 2026
Barbara RuckerApr 30, 2026

April had it all. From brand refreshes on grocery store staples to small-batch packaging…

Klarina Is the Sunscreen That Finally Figured Out What Parents and Kids Actually Need
Klarina Is the Sunscreen That Finally Figured Out What Parents and Kids Actually Need
Barbara RuckerApr 22, 2026

Anyone who has tried to apply sunscreen to a moving child’s face knows that…

Gap Tooth Soda Is Imperfect and Proud of It
Gap Tooth Soda Is Imperfect and Proud of It
Barbara RuckerApr 21, 2026

Soda packaging design seems to be either ultra-polished or overly wellness-coded. Gap Tooth Soda,…

KIIMA Designs a Smarter, Low-Waste Future for Everyday Personal Care Essentials
KIIMA Designs a Smarter, Low-Waste Future for Everyday Personal Care Essentials
Barbara RuckerApr 21, 2026

It feels like packaging design is finally catching up with how people actually want…

Diet Coke Just Became the Official Accessory of ‘The Devil Wears Prada 2’
Diet Coke Just Became the Official Accessory of ‘The Devil Wears Prada 2’
Barbara RuckerApr 21, 2026

Sipping a Diet Coke is an accessory that simply never goes out of style.…

Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Barbara RuckerApr 17, 2026

Purdey’s rebrand by Magpie Studio introduces the Flow Loop, a continuous infinity mark that…