The best thing about pastry boxes is the reveal, the anticipatory moment when deliciousness is fully displayed. Sure, the standard pink donut box might just be a cold open on a hinge, but for any sugar-addled dessert head, it’s pure porn.
Designed by the Peru-based Mezcla—and our July 2024 Pack of the Month—Beyond revels in all of the unboxing details that go into our favorite tasty treats. For this brand that incorporates Peruvian Andean grains into its baked goods, the boldy simple and colorful design includes a clever pull tab using the company’s logo, and the result is nothing short of mouthwatering.
We spoke with Mezcla about the challenges of getting the dieline just right and how to create those eager moments of magic when it comes to sweet treats.
