- Sooki gives sesame oil the counter-worthy brand identity it has always deserved.
- A chunky wordmark and illustrated mascot make this pantry staple impossible to put away.
Sesame oil has a way of hiding in pantries, but Sooki, designed by The Collected Works, gave it the kind of brand identity that makes you want to put it front and center on your kitchen counter.
The bottle is clear glass with a natural wood stopper that lets the sesame oil become part of the visual experience. The SOOKI wordmark is set in a wide chunky display typeface and a slightly retro character that honors the family story and the product’s Korean roots without being precious about it. Sooki’s complete confidence in giving a pantry staple a brand identity with personality and cultural specificity makes it the kind of product that earns its place on the counter.
