While hubby Ryan Reynolds was busy palling around in elder Millenial-approved tight pants with Hugh Jackman filming the latest iteration of Deadpool, Blake Lively was putting the final touches on her next brand, Blake Brown, in partnership with Give Back Beauty.
Inspired by Lively’s personal regimen, Blake Brown is a new haircare line centered around two haircare needs—Nourish and Strengthen. It features eight products, including shampoos, stylers, mousse, and masks, and can be incorporated into any shower routine instead of conventional conditioners (which Lively has sworn off).
