Long Trail Brewing Co’s Realllly Long Trail Pack is literally committed to going big on a novelty stunt. Measuring at 273 centimeters long, the box contains 168 cans and doubles as a to-scale trail map of Vermont’s famous Long Trail hiking route.
The box unfolds as a fully illustrated panoramic landscape, with silhouetted hikers, treeline graphics, elevation profiles, and hand-placed landmark callouts, all in a cartographic style that references classic national park print maps and vintage trail guidebook graphics from the mid-20th century.
The green and white palette signals Vermont, nature, and outdoor tradition, keeping the whole thing feeling energetic and celebratory rather than too rugged and serious. Limited-edition format stunts aren’t new, but this one earns its scale because the concept and the design are inseparable.
