Grown from the ruins of the Cathars castles and created for Moreno Wines, La Ruine wine is steeped in history and mysticism. The label, designed by UK-based Rythym Studio, features typography inspired by stamped letters on old wine crates.
“Grown from the ruins of the Cathars castles and created for our friends at Moreno Wines, La Ruine is a wine that is steeped in history and mysticism.
The name La Ruine translates in English as ‘The Ruin’ and the label is a direct representation of those crumbling walls of the ancient castles. The typography that adorns it is inspired by stamped letters on old wine crates that would be found in the old castles when they were once inhabited.
Castles in this region were linked to Catharism, a religious movement between the 12th and 14th century. Symbols of from this religion such as the Gnostic diety, Abraxas and the Dove of peace, can be found in literature from the area, or carved into the castle walls. Modern interpretations of these have been used on the brand to denote between the wine varieties.”
– Rhythm Studio
