Obviously, chili crunch is hot right now. Maybe even too hot. Still, if you haven’t yet drizzled it over Boursin cheese, do yourself a favor and try it.
Punch Flavors, designed by Tami Tami in São Paulo, found the smartest possible way to stand out by ditching the red entirely. The label comes in sky blue for the honey chili crunch and hot magenta for the straight chili crunch, both featuring a chunky, illustrated sun character that gives the whole thing an immediate, irresistible personality.
Even the lid has its own moment, too, as it comes stamped with the sun character on a contrasting-colored circle. In a chili crisp market that has leaned heavily on red and minimalist or Asian-inspired aesthetics, Punch’s São Paulo-inspired branding lands well with a thoughtful twist.
