For small businesses, every detail counts! Utilizing branded packaging can leave a lasting impression, encourage repeat business and enhance your brand’s visibility.
If you sell your product online, via your own website, Etsy or even Not on the High Street, your packaging is the first physical touchpoint in your customer journey. As there are a growing number of small businesses in the UK, it could be a great time to consider branding your small business packaging to enhance your unboxing experience and stand out from the crowd. So, where should you start?
Your first thought might be printed boxes. However, these often require high order volumes, making them unsuitable for small businesses. But don’t fret – there are still simple, quick, and effective ways you can easily brand your packaging….
Why is branding your small business packaging important?
Branding your business and your packaging is important as it can help you create a memorable impression on consumers and lets them know what to expect from your company…
Strong brands have signature colour palettes and an easily recognised tone of voice. Think about your packaging materials as an extension of your brand. Use it to create instant recognition and build brand awareness. The great impression you create when packaging lands on a customer’s doorstep can delight them and result in repeat sales too.
In 2023, our Unboxing Survey found that 57% of retailers are making the most of their packaging with branding and you could be too! Enhancing your customers experience is not just for large retailers anymore.
If you’re interested in more about consumer opinion about packaging, we are running our 9th annual Unboxing Survey now! Learn more about it here.
Easy ways of branding your packaging
By focusing on simple but effective elements to add to your packaging, you can create an unboxing experience that sets your business apart from the competition.
Add easy personalisation with printed tape
With a minimum order quantity of only 72 rolls, custom printed tape is a great way to start branding your small business packaging. It adds a touch of personalisation without having to invest in a large quantity of packaging. Packaging you may. not need or have space for.
You can print both traditional packing tape and self-adhesive paper tape – so you don’t have to compromise on sustainability if you prefer paper packaging materials.
Due to the low order quantity, you could even consider getting creative with your brand messages during seasonal holidays. For example, adding hearts for valentines or even snowmen for Christmas!
What are the benefits of custom printed packing tape?
- Low MOQ (Minimum order quantity)
- Easy to adapt for different seasonal messages e.g., Christmas
- Great for advertising
- Cost-effective and easy to store
- Offers a sustainable alternative
Until 30th September, we are offering FREE origination on selected tapes, on as little as 72 rolls / 2 boxes of tape! You can choose from a choice of paper, PVC and polypropylene. Request a quote by getting in touch today.
Consider custom labels
Labels are another simple yet effective method to brand your small business packaging. The possibilities are endless – you can print with your logo, your web address or even a promotional message.
Prices can vary depending on style, design, and size of the label you choose, as well as the number of colours you choose to print on it.
What are the benefits of custom printed labels?
- Easy to use
- Printed with your own design
- Small Minimum Order Quantity
- Easy to apply during the packing process
- Minimal storage space needed
Try branded tissue paper
Custom branded tissue paper is a great way to showcase your brand’s identity whilst protecting your goods. Adding this extra elements creates a sense of luxury, making the unboxing experience memorable and shareable on social media.
With so many different options when choosing tissue paper, it is a great simple solution to enhance your brands image.
What are the benefits of custom tissue paper?
- Perfect presentation for all sorts of goods
- Choose from an array of colours to suit your brand
- Acid free options, ideal for silverware and jewellery to prevent tarnishing
- Non-toxic tissue paper is available for food items
- Machine glazed tissue or matte finish tissue paper which can be interchangeable to get your ideal look
Enhance your offering with custom mailing bags
Mailing bags are a staple for shipping a variety of products in many industries. With the large array of sizes to choose from and eco-friendly options available too, mailing bags can also be customised to suit an array of packaging needs.
Custom mailing bags are an excellent way to start adding branding to your packaging. It’s a slightly larger commitment than other elements like tape, but it allows for more creativity and a memorability.
What are the benefits of custom mailing bags?
- Available in a range of sizes
- Eco-friendly options available
- Range of printing and finishing options
- Choose from a range of materials like plastic and paper mailing bags
- Great for shipping a wide range of goods
Think about when your small business grows
These simple ways to brand your small business packaging are a great start. As your business grows and your sales volumes increase, you could be ready for printed packaging that demands higher order quantities – like the boxes we mentioned before.
If you feel you need guidance about your small business packaging, the Macfarlane Packaging team are here to help. We can help with packaging solutions for businesses of any size that protect your goods and your reputation, while creating a great customer experience.
