e.l.f. Cosmetics has collaborated with world champion blind swimmer Anastasia ‘Tas’ Pagonis to launch a new packaging feature to enhance the accessibility of beauty products for those with sight issues.
The ‘Beauty For Every Eye’ bundle includes three of Pagonis’ favourite e.l.f. products – Big Mood Waterproof Mascara, Glossy Lip Stain in Power Mauves, and SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam.
These products, each with a QR code that links to audio by Pagonis, were selected by Pagonis for their quality and ease of use.
The QR codes on each product provide audio recordings that describe the product’s details and offer application tips.
This initiative forms part of e.l.f.’s commitment to making beauty more inclusive.
e.l.f. Beauty CMO Kory Marchisotto said: “Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as stepping stones. She redefines limitless.
Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Company Profile – free
sample
Your download email will arrive shortly
We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form
By GlobalData
“We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
Pagonis, who joined e.l.f. last June, has been supporting the brand to reimagine beauty through a lens of inclusivity.
The swimmer previously appeared in e.l.f.’s Show Your(s)e.l.f. documentary, which celebrated diverse stories of beauty.
Pagonis said: “I’m so excited to partner with e.l.f., a brand that truly values positivity, inclusivity, and accessibility.
“Together, we’re making strides to ensure the beauty industry is welcoming and empowering for people of all abilities.”
The development of the accessibility bundle was made in partnership with OBERLAND, e.l.f.’s long-time collaborator for purpose-driven initiatives.
The Beauty For Every Eye bundle is available for a limited time.
