Schumacher also said:
“Consumers don’t want to make a trade -off … they’re not going to pay more [for sustainability], and I think we all sort of all get that.”
“What we need to do as companies … is to innovate with the knowledge, the increased knowledge, that we have on sustainability. Think of products that are functionally superior. They have to be functionally superior, but at the same time address one of those sustainability priorities where you can have a big impact as a company.”
“We recently launched a new laundry detergent called Wonder Wash … which is for short-cycle washing. You can do 15 minutes. … [We’re] constantly not talking about sustainability; we’re talking about fixing of the problem, the product. … And consumers know very well that they spend less on energy, spend less on water.”
“The same on finding washing sheets in packaging that is all paper based. Consumers really get that. But only when the product is really superior and really meets the needs of the consumers.”
“Same with refillable deodorants. we talked this morning at breakfast on plastics. Plastics is a key point for consumers because they can actually see it. But you’ve got to come with a product that really meets the needs. That’s the big learning here.”
