Unfound Studio created a sophisticated and subtle brand identity for Playmate, a natural aphrodisiac chocolate brand in the sexual wellness space. By focusing on the concept of “inviting intimacy,” they moved away from explicit, sleazy imagery and developed suggestive packaging that feels approachable and modern.
The minimalist design features a cream-colored box with elegant typography and a playful question mark incorporated into the wordmark. Along with thoughtful details like door hangers and suggestive playing cards, the branding promotes connection and intimacy in a tasteful, engaging way.
