Other than watching the walls melt, the first thing that comes to mind when you think of mushrooms is likely a 70s-inspired aura. Or, you know, a nice risotto or a mushroom bourguignon.
But how does a brand that sells psilocybin products highlight its scientific credibility while distancing itself from the psychedelic undertones so commonly—and often, aggressively—associated with it?
Creative Partners Studio is the agency behind Mondo’s at-home mushroom cultivation kit rebrand, aiming to establish it as a premium, research-backed product in the emerging psilocybin sector. The goal was to create a design that balanced scientific credibility with a sense of wonder and exploration, consciously removing the psychedelic ’70s aesthetic mindlessly slapped on with psilocybin products. Instead, the design highlights the kit’s potential physical and mental wellness benefits.
