From time to time, the collective internet hive mind loses its shit over something.
Such is the case with the latest news about Capri Sun’s packaging. The fruit drink brand known for its pouches and pokey straws is set to debut a new ready-to-drink (RTD) bottle at the National Association of Convenience Stores (NACS) Expo in October, reports CPG watcher Snackolator on Instagram.
The images of the new bottles show that they are 12 ounces and come wrapped in plastic with screw caps. The labels depict photography of a cascade of fruit falling along the sides against an aquatic blue. Unlike the more familiar Capri Sun pouch, these bottles negate the need for a sharpened straw with the resealable cap.
