Toolbox Design brings retro charm to life with Not Too Sweet Craft Sodas, combining bold flavors and a laid-back vibe. The branding, inspired by 90s nostalgia, keeps things simple yet eye-catching, reflecting the product’s promise: tasty, low-sugar refreshment without the fuss.
Once upon a time there was a simpler, er, time. Before Y2K. When social meant getting together, ghosting meant Scooby Doo, and soda – a sugar high and snoozy crash. Times change, but some things are worth keeping. Namely, that fuzzy feeling of nostalgia, and that delicious slap of craft soda.
Enter, Not Too Sweet Craft Soda. Both in name and in attitude. Uncomplicated, fun-time fizz and one-of-a-kind, out-of-this-world flavours. With DIY roots, the Not Too Sweet Craft Soda’s brand approach is ruthlessly simple: flavours are expressed with era-appropriate hues, and our logo straight out of a hand-painted fever dream. And that’s it. Our name is our promise. We’re unavoidably memorable and we don’t need visual jazz-hands to stand out, just a little sass mixed with a dose of old-school 90’s cool.
– Toolbox Design
