Being a top content creator usually involves additional, ancillary business ventures, often by spinning up a new product in an existing segment.
Three personalities who have successfully parlayed their content success into lucrative new enterprises are Logan Paul and KSI with beverage brand Prime and Jimmy Donaldson (MrBeast) with different branded CPG and restaurant brands like Feastables.
The trio is now taking on the packed lunch market dominated by brands like Kraft Heinz’s Lunchables with the new Lunchly. The new brand follows the successful Lunchables template of packaging an assortment of ingredients, a beverage, and dessert in a convenient box suitable for lunch. Lunchly even launches with three versions of Lunchables classics like nachos, pizza, and turkey and cheddar cheese.
