There are over 120 different species of coffee. The glorious elixir by the same name comes primarily from either arabicaor robusta beans, sometimes a mixture of both. While both types of coffee plants are susceptible to environmental damage and the effects of climate change, robusta, as the name implies, is more resilient than arabica, can grow in more areas, has a higher yield, and contains more caffeine.
Copper Cow Coffee is a brand that aims to popularize Vietnamese-style coffee and robusta beans. The coffee company recently refreshed its brand identity, performed in-house, and led by Copper Cow’s art director, Brian Haines. Visually, the design marks a substantial departure from its previous visual identity, which was very similar to typical coffee branding. The update is eye-catching, and its feeling of fun sophistication draws in casual coffee consumers and folks who care about sustainable products. Copper Cow describes the approach as a way to “Trojan horse” the more environmentally-friendly robusta and make it mainstream.
