TÖST Beverages, known for its nonalcoholic sparkling drinks, has unveiled a new 250ml can format in the US market.
This launch expands the brand’s packaging options, which already include 750ml and 250ml bottles in other markets.
The introduction of the can format is strategically timed to coincide with Dry January, offering a convenient alternative for American consumers in various outdoor and casual settings.
The new cans are available in TÖST Original and Rosé flavours and can be used in places where glass bottles may not be practical such as beaches and concerts.
The beverages are priced at $3.49 for a single 250ml can and $13.99 for a pack of four.
They are currently available for purchase via the TÖST Beverages website and are set to be distributed to retailers across the US throughout 2025.
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TÖST is planning to support this rollout with a series of marketing initiatives, including trade show activations, co-branded partnerships, street team giveaways in key markets, and a comprehensive social media campaign featuring well-known influencers.
Recently, the company launched TÖST Maker, a microsite that uses AI to help users create customised toast.
TÖST Beverages CEO Brooks Addington said: “After testing can formats at experiential events and in arenas and sporting venues like the T-Mobile Arena in Las Vegas this past fall [autumn], we’ve found that the canned format opens up a whole new world of possibilities.
“While TÖST has become renowned for our sleek and elegant glass bottle design, we recognise that our customers love the simplicity and multiuse capabilities of cans. This new offering ensures that our same great beverage can now be truly enjoyed anytime, anywhere.”
