72H’s packaging, designed by Boo Republic, showcases a functional aesthetic with a focus on clarity. The bold monospaced typography communicates a tech-forward feel while maintaining legibility and impact.
Vibrant color accents are strategically used for product differentiation, providing an intuitive system that stands out on shelves and supports usability for various types of bakers. The minimalist design emphasizes simplicity while nodding to innovation, balancing classic design and forward-thinking elements. The packaging feels as artisanal as the flour.
