Wine packaging doesn’t often take a sporty approach to the packaging system, yet Backbone Branding designed MART’s packaging to visually represent the idea of confrontation leading to collaboration, drawing inspiration from the blending of two distinct grape varieties.
The bold labels feature imagery of red and black boxing gloves. The typography combines clean, block-style lettering with subtle distressed elements, reinforcing the themes of strength and balance. The minimalist color palette, with a focus on red, black, and white, creates a stark and powerful visual, ensuring the packaging stands out while effectively communicating the brand’s narrative.
