Influencer and PR packages have to reflect the brand while also creating a moment of potential virality. And in a world where virality still matters, it becomes increasingly harder to garner attention.
LOVE designed Belvedere 10’s influencer kit as a puzzle-like experience, drawing inspiration from the Cryptex in The Da Vinci Code. The packaging is made up of stacked hexagonal disks, each featuring gold-foiled illustrations of a handshake sequence that mirrors the one in the brand’s Taika Waititi-directed campaign film.
The challenge once received? Align the disks in the correct order to unlock the bottle hidden inside, a pretty good gimmick that adds an element of mystery and interaction to the unboxing. Finished in crisp white with gold embellishments, the outer box elevates the theatrical reveal, while a hidden tear strip provides a fail-safe solution for those struggling to crack the code.
