Consumer packaging solutions provider Graphic Packaging International has introduced the reengineered Cold&Go insulated paper cold cup, addressing the challenges faced by quick-service restaurants and cafés in serving cold beverages.
The improved cup is designed to keep drinks colder for longer and provide a better consumer experience with secure handling and reduced condensation.
Recent laboratory tests have highlighted the Cold&Go cup’s superior insulating properties, showing nearly three times the insulation compared to traditional thermoformed plastic cups over a 45-minute period.
Additionally, condensation on the Cold&Go cup is reduced by over 40%, ensuring less mess for consumers.
Graphic Packaging Foodservice vice-president and general manager Alvaro Galindo said: “The chilled beverage market has faced an ongoing challenge – how to serve premium drinks like iced frappés, cold brew, and milkshakes without compromising on quality, customer experience, or sustainability. Cold&Go eliminates these trade-offs. It’s delivering optimal quality while meeting growing consumer demand for packaging with less plastic.
“With the rise of delivery services and increasing distances between preparation and consumption, operators need cups that maintain beverage quality whether that beverage is enjoyed immediately or delivered 30 minutes later. Cold&Go has been specifically engineered to meet these crucial market demands.”
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Available in 16oz, 20oz, and 30oz sizes, and with flexible lid options, the Cold&Go cup caters to a wide range of cold beverages.
In a press release, the company said Cold&Go cup’s structural integrity also makes it suitable for takeaway or delivery services, providing rigidity and strong lid retention for spill-resistant transportation.
Galindo added: “For brand operators seeking alternatives to foam or plastic cups, Cold&Go offers a premium solution that enhances both sustainability and the consumer experience.
“It ensures cold beverages are enjoyed exactly as intended, building brand value through consistently excellent product delivery.”
The company has reported a fourth-quarter 2024 net income of $138m, down from $196m in the same period in 2023.
