Muti’s packaging for Down Time, a natural lager designed as a holiday gifting experience, leans into a nostalgic aesthetic with a mix of bold colors, geometric patterns, and quirky typography. The typography features chunky, slightly irregular letterforms that add a handcrafted touch.
The color palette features a mix of deep blues, mustard yellows, and bright greens, creating contrast and energy and making the cans pop while still feeling cohesive. The mix of wavy lines, sunbursts, and repeating motifs give the packaging a laid-back, beachy feel, reinforcing the theme of relaxation and downtime.
