Maison Fleuret’s packaging, designed by Carla Palette, is built around a bold typographic system that prioritizes its clear structure. The packaging features Sterling Sans in a refined, high-contrast layout, where large, all-caps lettering takes over the design, ensuring immediate recognition.
The black and white color scheme is complemented by small, circular stickers in distinctive colors, green, pink, and orange, each subtly differentiating product each variation. Inspired by Parisian signage and editorial design, the crisp aesthetic allows for seamless design repurposing across coffee bags, wine bottles, and to-go packaging.
Carla Palette shares more behind the design process below.
