The Dieline’s Best of February 2025

The Dieline’s Best of February 2025


Time might be a construct, but February always feels like it vanishes in the blink of an eye. One minute, we’re dragging through the classic January slump, and the next, it’s St. Patrick’s Day. But before we step into March, we’re taking a look back at a month that brought a mix of bold refreshes, sustainability pushes, and design moments that had the internet talking.

This month in packaging, we saw a rise of sustainable materials, maximalist design moments, and, of course, the usual Valentine’s Day frenzy. From COLLINS’ work on Target’s Up&Up to Starbucks’ new compostable cold cups, Back to Nature’s rebrand, and Ghia x Alice’s romantic Valentine’s collab, these were the standout stories of the month.




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