Ithaca and Graza Collab For Olive Oil & Sea Salt Hummus

Ithaca and Graza Collab For Olive Oil & Sea Salt Hummus


Two of the most popular brands in the CPG space have collaborated, and they’re fully unveiling the collab at Expo West this week.

Because who amongst us doesn’t want an Olive Oil & Sea Salt Hummus?

The Ithaca x Graza hummus packaging is loud in the best way possible, bright, punchy green with bold black typography that mimics that of the Graza squeeze bottle. Plus, the squeeze bottle icon gets a starring role, tucked neatly beside Ithaca’s name. The packaging is simple, with the color story as the main driving force.



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