A new initiative is underway in Finland to replace plastic packaging with a paper-based alternative for Panda Milk Chocolate.
UPM Specialty Papers and Orkla Suomi have launched a six-month trial, during which the traditional polypropylene (PP) plastic wrappers will be replaced with a paper wrapper.
The new packaging is now available in stores across Finland.
Trial aims to increase use of renewable materials
Orkla Suomi is testing the paper-based wrapper as part of its strategy to increase the use of renewable packaging materials while maintaining recyclability.
The new wrapper is made from UPM Asendo™ Pro 75 g/m2 barrier paper, which has grease-resistant properties suitable for chocolate. The packaging also features a cold seal lacquer, allowing it to be used on existing flowpack machines typically used for plastic wrappers.
According to Arja Laitinen, Packaging Developer at Orkla Snacks, the initiative aligns with the company’s sustainability efforts. “We will pilot this paper-based packaging with Panda Milk Chocolate in spring 2025 to gather insights and experiences from the new solution,” she said.
Recyclable alternative to traditional plastic wrappers
The new paper packaging has undergone extensive testing, including shelf-life assessments, to ensure product protection and durability. UPM Asendo Pro is certified for food safety under both European (BfR) and US (FDA) regulations.
It has also been validated as recyclable in existing fibre recycling streams across Finland and Europe, where 83% of paper and cardboard packaging is currently recycled, according to Eurostat data from 2021.
UPM Specialty Papers emphasises that this development supports the industry-wide transition towards more sustainable packaging. “Chocolate can be a challenging product to package in paper due to its relatively high grease content.
However, UPM’s expertise and partner network enable us to assist brands like Orkla Suomi in their sustainability goals,” said Kirsi Lahtela, Senior Manager of Product Portfolio Management at UPM Specialty Papers.
Reducing plastic in food packaging
Traditionally, plastic or a paper-plastic laminate has been used to protect chocolate products and extend shelf-life. However, the in-built barrier protection of UPM Asendo Pro eliminates the need for an additional plastic layer.
The trial will provide key insights into the feasibility of replacing plastic wrappers with paper-based alternatives in confectionery packaging.
If successful, the initiative could contribute to broader efforts to reduce plastic waste in the food industry while offering consumers a more sustainable packaging option.
