Specialist drinks branding agency Co-Partnership recently revitalized the Copper & Kings brand. They amplified its Butchertown Badass spirit with a distinctive identity and brand assets inspired by the American music scene and the brand’s unique sonic aging process.
Copper & Kings aimed to expand their portfolio and grow their audience from a local fan base to a national cult following. To achieve this, they needed an evolved brand identity and new packaging design for their portfolio of brandies and new bourbon. The brand’s ties to Butchertown and the American music scene provided culturally rich inspiration for a new visual language.
