Amcor has launched its AmFiber Performance Paper stand-up pouch, a refill pack tailored for instant coffee and other dry beverage items.
Initially being introduced across the Europe, Middle East, and Africa (EMEA) region, this new product forms part of Amcor’s broader AmFiber Performance Paper range, which comprises recyclable paper-based packaging for dry beverage products.
The new stand-up pouch is claimed to have been engineered to provide better seal integrity and barrier protection, making it a suitable choice for packaging soluble coffee products.
Comprising 85% fibre content, this pouch is designed for kerbside recycling in multiple European countries, receiving certifications for recyclability from the Confederation of European Paper Industries and Aticelca.
The new refill pack has been developed in response to the increasing demand from consumers for more sustainable packaging alternatives in the refill market, particularly for coffee brands.
The solution will allow brands to lower the carbon footprint of their dry beverage packaging by approximately 73%.
Designed with retail appeal in mind, the pouch is equipped with a sturdy bottom gusset, ensuring optimal shelf presentation and usability.
The pouch is also designed to work seamlessly with coffee brands’ existing packing machinery and is highly efficient for distribution due to its compact and lightweight design.
Amcor coffee marketing manager Giorgio Dini said: “This newest addition to the AmFiber family offers coffee and dry beverage brands a more attractive packaging solution that has a natural, paper-based appeal and is recycle-ready.
“Helping to advance more circular refill packaging, we are proud to announce the AmFiber Performance Paper stand-up pouch, as we continue to innovate in paper-based solutions.”
Last month, Amcor partnered with Australian bread manufacturer Tip Top Bakeries to introduce a new line of bread bags that contains 30% recycled plastic, aligning with the International Sustainability and Carbon Certification PLUS Scheme via a mass balance approach.
Amcor is also collaborating with Kolon Industries on the development of sustainable polyester materials for Kolon’s flexible packaging business.
