JDO’s packaging for Jameson’s RTD lineup allows the brand feel fresh without straying too far from its roots. Each can is stacked with bold color blocking and citrusy illustrations that clearly communicate the flavors of lemon, lime, or orange, without needing much explanation.
The typography stays true to the Jameson identity, but the layout has more energy and movement. The wave graphic flowing across the cans adds a little fizz, making it feel light, easy, and straight-to-the-point.
