Studio Payne’s packaging for StudioWest fragrances plays with shape and contrast in a way that’s hard to ignore. Bold, blocky bottles topped with oversized spherical caps feel like toy blocks reimagined for the beauty aisle.
Each city-inspired scent comes with its own color story and oversized typographic initial splashed across the bottle and the box. The mix of matte textures, embossed lettering, and wavy, abstract forms gives the whole line a punchy, energetic rhythm, but it still feels grounded an minimalistic through the abundance of white space.
