The Libyan United Beverage Bottling Company (LUBBC) is expanding its alliance with Swiss packaging company SIG as it aims to strengthen its manufacturing capacity.
The expanded partnership will see SIG supplying LUBBC with four new aseptic carton pack filling lines, comprising one SIG Midi 12 Aseptic line, two SIG XSlim 24 Aseptic lines, and one SIG Mini 24 Aseptic unit.
These additions are intended to support LUBBC’s strategic growth initiatives and address the increasing demand for reliably packaged, high-quality beverage products in Libya.
Currently, LUBBC operates two SIG-branded aseptic carton pack filling lines, which it uses for filling its Safi beverages.
LUBBC CEO Hamza Abubrig said: “We are very proud to choose SIG as our trusted partner. SIG is developing the solutions and technologies needed to help ensure access to safe non-carbonated soft drinks (NCSD) and liquid dairy (LD) products for people all over the world.
“The success of the Safi brand in Libya over the past few months has been remarkable, thanks to the cooperation between the SIG and LUBBC teams. We are excited to build on this partnership and continue our growth journey together.”
The enhanced collaboration will scale up local market volumes for LUBBC and foster its ability to compete on an international scale through the adoption of advanced packaging technologies.
SIG Libya country manager Mohamed Eljamal said: “This partnership is a key step towards expanding our presence and strengthening our market position in the region. We are delighted seeing more and more customers in Libya growing with our industry-leading solutions.”
Recently, SIG joined forces with Plastic Bank, Carta Misr, and TileGreen to launch Egypt’s first full-cycle recycling system for used beverage cartons.
