I was recently scrolling through Instagram, as I often do, when a post from The New York Times caught my eye. Business is booming in the “panic industry,” specifically, the rising demand for luxury home bunkers, complete with fire moats and underground gyms.
It instantly reminded me of a recent piece we published about Prepped, a canned food line concept for the doomers designed by Robot Food—but with a thoughtful, humourous twist.
